CITV (short for Children's ITV or Children's Independent Television) is a British television channel from ITV. It broadcasts content from the CITV archive, as well as commissions and acquisitions. CITV itself is the programming block on the main ITV Network.
The CITV channel is an extension of the original afternoon children's programming block shown on the ITV channel. "Children's ITV" began in January 1983 and originally featured pre-recorded in-vision continuity links fronted by various presenters and characters from Children's ITV programmes.